Research-led • UX • Product Design

For over a decade, I worked in education and public service, supporting people with a wide range of needs. That experience taught me something I carry into every design project today: meaningful improvements begin with understanding.
Moving into UX felt like finding a name for something I'd been doing all along. It gave me a structured way to combine curiosity, research and design to create better experiences.
Although the projects in this portfolio are very different, they share the same starting point: taking the time to understand before deciding what needs to change. Whether improving navigation and information architecture within a banking app or creating a digital home that brought together the many facets of a founder-designer's work, each project reflects my belief that better decisions come from understanding first.
FEATURED WORK
Helping an independent fashion founder create a digital home that reflected the breadth of her work, strengthened trust by bringing her story together into one cohesive experience.
ER-ZUM-AH isn't simply a fashion label. It's the work of a founder whose creativity spans fashion, culture and storytelling.
Her work and story were spread across multiple platforms, making it difficult for new audiences to appreciate the full picture.
Through research and information architecture, I created a digital home that brought her work together into one cohesive, trustworthy experience

FEATURED WORK
A self-initiated UX investigation into a simple task that uncovered opportunities to improve clarity through navigation and information architecture.
I needed to find my card details.
I expected it to take seconds.
It didn't.
That small moment of friction raised a bigger question: why had something so important become difficult to find?
I explored the product's navigation, information architecture and user expectations to understand how the experience had evolved—and where opportunities existed to improve clarity.

Thanks for taking the time to explore my work.
I'd love to hear from you.