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Afeni.

Research-led • UX • Product Design


I take time to understand before making decisions.


About

Understanding comes before solutions.

For over a decade, I worked in education, supporting learners with a wide range of needs. I adapted resources, read where people got stuck, and changed the system around them rather than expecting them to adapt to it. I brought that same instinct into design, long before I had a name for it.

My path here represents a continuation, not a departure. A Fine Art degree from Central Saint Martins gave me a visual and conceptual foundation, and I have continued to experiment and create ever since. Years in education gave me a practical, evidence-led approach to understanding people. Moving into UX/UI design gave those two things a shared language and a structured process.

Although the projects in this portfolio are different from one another, they share the same starting point: taking the time to understand before deciding what needs to change. I am currently looking for opportunities as a UX/UI Designer where that combination of clarity, structure, and genuine curiosity about people can make a real difference.

Skills

UX

Design Thinking · User Research · Data Collection & Analysis · Information Architecture · Sitemaps · Navigation Design · Usability & Universal Design · Usability Testing · A/B Testing · Digital Prototyping · Facilitation · Presenting Data · UX Strategy & Vision


UI

Colour & Typography · Mobile-First Design · UI Design Patterns · Wireframing · High-Fidelity Mockups · Style Guides · Identity Design · Logo Design · Icon Design

Tools

Figma · Photoshop · Illustrator · InDesign





Additional experience

Data & audience insight for content strategy · CRM & user troubleshooting (Zendesk) · Accessibility & GDPR awareness · Google Workspace / Microsoft Office

FEATURED WORK



ER-ZUM-AH

Bringing a founder-designer's world together


Helping an independent fashion founder create a digital home that reflected the breadth of her work, strengthened trust by bringing her story together into one cohesive experience.


ER-ZUM-AH isn't simply a fashion label. It's the work of a founder whose creativity spans fashion, culture and storytelling.

Her work and story were spread across multiple platforms, making it difficult for new audiences to appreciate the full picture.

Through research and information architecture, I created a digital home that brought her work together into one cohesive, trustworthy experience



FEATURED WORK


REVOLUT

Looking beyond the interface


A self-initiated UX investigation into a simple task that uncovered opportunities to improve clarity through navigation and information architecture.


I needed to find my card details.

I expected it to take seconds.

It didn't.

That small moment of friction raised a bigger question: why had something so important become difficult to find?

I explored the product's navigation, information architecture and user expectations to understand how the experience had evolved—and where opportunities existed to improve clarity.


Contact

Thank you for taking the time to explore my work. If you're looking for a designer who takes the time to understand before deciding what needs to change, I would love to hear from you.

07956 165 884